Is alcohol without the alcohol the next biggest trend?

With the growing trend and awareness of health and wellbeing, especially among millennials, it seems inevitable that this trend would work its way into the alcohol industry.

People are looking for healthier options: organic, gluten free, less sugar, less carbs, etc.

And yes, even less drinking, going as far as drinking alcohol without the alcoholic component! What?!?

Fortunately, some of the top brands are stepping up to the demand and there are now some pretty great low alcohol and non-alcoholic drinks available.

According to a spokesman for CUB, the release of non-alcoholic Carlton Zero last year “has been one of the most successful new product launches we’ve ever had”.

Research also shows that the most common reason people are drinking non-alcoholic beer or spirits is because they are the designated driver for the night.

Read more via Drinks Trade